UAE Price
AED 5,000
India Price
₹69,999
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Smartphone · ASUS · 2025
The Asus Zenfone 12 Ultra 256GB is ASUS's 2025 smartphone featuring a 6.78 inches, 111.0 cm2 (~88.0% screen-to-body ratio) display, the Qualcomm SM8750-AB Snapdragon 8 Elite (3 nm) chipset. It comes with a 5500 mAh battery. At AED 5,000 in the UAE and ₹69,999 in India, it sits firmly in the flagship tier.
The Asus Zenfone 12 Ultra excels with its 2500-nit peak brightness display, ensuring outdoor visibility unmatched by most flagships, and its 65W wired charging delivers 100% in 39 minutes—among the fastest in 2025. The 144Hz LTPO AMOLED with 1600-nits HBM delivers buttery, power-efficient scrolling. Ideal for professionals who shoot 4K HDR video daily and need reliable 5G connectivity across UAE and Indian networks, this phone’s Snapdragon 8 Elite and Android 15 with two OS upgrades ensure long-term software support. Its weakness? Thermals under sustained 144Hz gaming degrade performance after 20 minutes, throttling the chip. In UAE at AED 5000, it’s competitive because no other phone offers this blend of peak brightness, ultra-fast charging, and 256GB storage at this price. In India at ₹69999, it’s overpriced—Samsung’s S24 Ultra offers better thermals and camera versatility for ₹72000, making this a niche pick only for display and charging purists.
Consider instead
Magic6 Pro
Honor · AED 6,400 · different brand, similar price
| Loudspeaker | Yes, with stereo speakers |
| 3.5mm jack | Yes |
| Type | 5500 mAh |
| Charging | 65W wired, PD3.0, PPS, QC5, 100% in 39 min 15W wireless (Qi) 10W reverse wired |
| Battery Capacity | 5500 mAh |
| Triple | 50 MP, f/1.9, 24mm (wide), 1/1.56", 1.0µm, PDAF, gimbal OIS 32 MP, f/2.4, 65mm (telephoto), 1/3.2", 0.7µm, PDAF, OIS, 3x optical zoom 13 MP, f/2.2, 13mm, 120˚ (ultrawide), 1/3.0", 1.12µm |
| Features | LED flash, HDR, panorama |
| Video | 8K@24fps, 4K@30/60fps, 1080p@30/60/120/240fps, 720p@480fps; gyro-EIS, HDR10+ |
| Single | 32 MP, f/2.5, 22mm (wide), 1/3.2", 0.7µm |
| Features | Panorama, HDR |
| Video | 1080p@30fps |
| Technology | GSM / HSPA / LTE / 5G |
| 2G bands | GSM 850 / 900 / 1800 / 1900 |
| 3G bands | HSDPA 800 / 850 / 900 / 1700(AWS) / 1900 / 2100 |
| 4G bands | 1, 2, 3, 4, 5, 7, 8, 12, 17, 18, 19, 20, 25, 26, 28, 32, 34, 38, 39, 40, 41, 42, 43, 48, 66 |
| 5G bands | 1, 2, 3, 5, 7, 8, 12, 18, 20, 25, 26, 28, 38, 40, 41, 48, 66, 77, 78, 79 SA/NSA |
| Speed | HSPA, LTE, 5G |
| WLAN | Wi-Fi 802.11 a/b/g/n/ac/6e/7, tri-band, Wi-Fi Direct |
| Bluetooth | 5.4, A2DP, LE, aptX HD, aptX Adaptive, aptX Lossless |
| Positioning | GPS (L1+L5), BDS (B1I+B1c+B2a), GALILEO (E1+E5a), QZSS (L1+L5), NavIC, GLONASS |
| NFC | Yes |
| Radio | No |
| USB | USB Type-C |
| Dimensions | 163.8 x 77 x 8.9 mm (6.45 x 3.03 x 0.35 in) |
| Weight | 220 g (7.76 oz) |
| Build | Glass front (Gorilla Glass Victus 2), aluminum frame, glass back |
| SIM | Nano-SIM + Nano-SIM + eSIM (max 2 at a time) |
| Type | LTPO AMOLED, 144Hz, HDR10, 1600 nits (HBM), 2500 nits (peak) |
| Size | 6.78 inches, 111.0 cm2 (~88.0% screen-to-body ratio) |
| Resolution | 1080 x 2400 pixels, 20:9 ratio (~388 ppi density) |
| Protection | Corning Gorilla Glass Victus 2, Mohs level 6 |
| Card slot | No |
| Internal | 256 |
| Sensors | Fingerprint (under display, optical), accelerometer, gyro, proximity, compass |
| Colors | Ebony Black, Sakura White, Sage Green |
| Models | AI2501, AI2501H, I2501C, AI2501B |
| Price | About 1100 EUR |
| Performance | AnTuTu: 2702580 (v10) GeekBench: 9695 (v6) 3DMark: 5678 (Wild Life Extreme) |
| Display | 1965 nits max brightness (measured) |
| Loudspeaker | -27.7 LUFS (Good) |
| Battery | Active use score 15:50h |
| Energy | Class A |
| Battery | 61:00h endurance, 1200 cycles |
| Free fall | Class D (45 falls) |
| Repairability | Class C |
| Announced | 2025, February 06 |
| Status | Available. Released 2025, February 28 |
| OS | Android 15, upgradable to Android 16, up to 2 major Android upgrades |
| Chipset | Qualcomm SM8750-AB Snapdragon 8 Elite (3 nm) |
| CPU | Octa-core (2x4.32 GHz Oryon V2 Phoenix L + 6x3.53 GHz Oryon V2 Phoenix M) |
| GPU | Adreno 830 |
Specs sourced from official manufacturer website and GSMArena.
vs
Apple iPhone 17 Pro Max 256GB
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Apple iPhone 16 256GB
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Asus ROG Phone 8 256GB
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Asus ROG Phone 9 Pro 256GB
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Google Pixel 9 Pro 512GB
Common questions about the Zenfone 12 Ultra.
It remains a strong value for users seeking premium performance and camera quality at a lower price than flagship rivals. If you prioritize long-term software support and build quality, it's still a smart buy in 2026.
The Asus Zenfone 12 Ultra 256GB is priced at AED 5000 in the UAE. It is widely available through authorized retailers and major online platforms across the country.
The Asus Zenfone 12 Ultra 256GB is priced at ₹69999 in India. It is available through official Asus channels and leading electronics retailers nationwide.
The camera delivers exceptional detail and color accuracy in both daylight and low-light conditions. Its main sensor excels in dynamic range and fast autofocus, making it ideal for professional-grade photos and 4K video.
The battery lasts a full day with heavy usage, including streaming, gaming, and photography. It supports fast charging to replenish power quickly without needing a full-day charge.
Ready to buy the Zenfone 12 Ultra?
From AED 5,000 on Amazon UAE and Noon.
